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Η διαχείριση της φήμης εκτός σύνδεσης διαμορφώνει την αντίληψη του κοινού για μια εν λόγω οντότητα εκτός της ψηφιακής σφαίρας. Χρησιμοποιώντας επιλεγμένους σαφώς και καθορισμένους ελέγχους και μέτρα για ένα επιθυμητό αποτέλεσμα που check here αντιπροσωπεύει ιδανικά τι σκέφτονται και πως αισθάνονται οι ενδιαφερόμενοι για αυτήν την οντότητα.

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